Tom Hawkyard Real Estate
Preview tile — live screenshot pending
Business Websites · Real Estate
Tom Hawkyard Real Estate
A luxury real-estate advisor site for a Sotheby's agent serving the Granite Bay market.
Featured
Industries · Real Estate
Buyers, Sellers, and Investors Don't Want the Same Page.
Why send a first-time buyer, a luxury seller, and a cash investor to the same homepage?
Real estate is the clearest case for audience pages. Every listing and every client type has its own motivations. Focused pages — even single-property microsites — turn general interest into specific conversations.
Where Most Real Estate Websites Fall Short
Common Website Pain Points
- One homepage trying to serve buyers, sellers, and investors at once
- Listings presented as photo dumps with no story
- No dedicated path for relocation or out-of-area buyers
- Lead capture limited to a generic contact form
- No way to show sellers what marketing their listing would get
What Customers Need to See Quickly
- Proof you know their market and their situation
- Listings presented professionally
- A clear way to start a conversation
- For sellers: what you'll do to market their property
- For investors: numbers, not adjectives
What a Stronger Real Estate Website Looks Like
Recommended Page Structure
- Homepage routing visitors by intent: buy, sell, invest, relocate
- Listing pages or single-property microsites
- Neighborhood and market-area content
- Seller marketing-plan page
Recommended Audience Pages
- Buyers (by price range or property type)
- Sellers (the listing-marketing story)
- Investors (ROI framing and numbers)
- Relocation clients
- Referral agents
Useful Interactive Tools
- Property ROI calculators
- Listing microsites with audience switching
- Property intelligence dossiers
- Home-value request forms
Lead-Generation Opportunities
- QR codes on signs and flyers routing to the property microsite
- Audience-specific listing campaigns
- Open-house follow-up landing pages
Example CTA Pathways
- See the Listing Experience
- Request a Marketing Plan
- Get Your Free Website Audit
Related Work
Stonebrook Residences
Preview tile — live screenshot pending
Business Websites · Residential Community
Stonebrook Residences
A marketing site for a new residential community, built to present the property and capture interest.
OWS Industry Audience-Page System
Preview tile — live screenshot pending
Audience Sales Systems · Live Demonstration
OWS Industry Audience-Page System
Seventeen live industry audience pages — dentists, attorneys, real estate, and more — each making the same offer in that industry's language.
FeaturedAudience PagesLocal Business
Real Estate Website FAQ
A focused single-property site that presents the home differently to buyers, investors, and relocation clients — with tools like an ROI calculator where they help. It also shows sellers the level of marketing you bring.
They change the conversation. An investor who sees numbers engages differently than one who sees lifestyle photos. Matching the message to the visitor is the whole point.
See What Your Real Estate Website Could Be Doing Better.
Request a free website audit. We will identify practical opportunities to improve the message, presentation, customer pathways, and conversion potential.